Lauren Tobin joined Reels in Motion in June 2024 as Marketing Manager, a newly created position to drive the Tunstall-based company’s next phase of growth.

Despite having no prior experience in the video production industry, she quickly immersed herself in the business, demonstrating strategic insight and determination to elevate the company’s marketing efforts.

Lauren’s strategic marketing overhaul has delivered substantial results. She initiated the company’s first-ever pay-per-click campaign, generating thousands of new website sessions and a significant number of project opportunities.

Her overhauled SEO strategy led to top-page rankings, driving organic traffic and significant new business opportunities.

Lauren transformed the company’s social media strategy, including supporting a client collaboration with Olympian Bradley Wiggins which resulted in viral Instagram videos with more than 50,000 views.

Under Lauren’s leadership website sessions have grown by 723% year on year, with organic traffic up 934% and direct traffic up 300%.

Alongside her marketing successes Lauren spearheaded Reels in Motion’s charity partnership programme, launching a 12-month initiative to support clients with pro bono video coverage and fundraising.

Lauren launched the company’s 20K for 20 Years charity giveaway which resulted in more than 700 submissions from UK charities and widespread media coverage.

Reels in Motion was founded in 2004 by University of Staffordshire alumni.

Lauren Tobin has been nominated in the Young Business Person category of the University of Staffordshire Business Awards.