It’s been a year of development and innovation for the owners of Weston Coyney-based Ultra Clean Canines, who are about to launch an own-brand product.

They have been working with a manufacturer and packaging experts to bring to the market a dog hygiene product which was the brainchild of company founder Emma Cartlich.

The core business is a training academy set up by Emma in 2020 to combine her teaching qualifications with her expertise with an ultrasonic toothbrush for pets.

Emma and husband Adrian both completed emmi®-pet face-to-face training, bought an emmi®-pet ultrasonic toothbrush and started to deliver an emmi®-pet teeth cleaning, oral care and maintenance service in the Staffordshire and Cheshire area.

They then decided to create and deliver emmi®-pet seminars to teach and support pet care professionals, especially dog groomers, how to successfully implement the emmi®-pet into their business. Emma’s dream of running her own training academy was born.

Emma created a Zoom seminar for pet care professionals and offers the same course in an online pre-recorded version which is hosted on her own, one-of-a-kind learning management system.

E-learning has now overtaken Zoom seminars as people are able to complete the training at a time, location and pace that suits them. Over the past year Emma has also started to meet a demand for in-person training sessions.

All courses are officially endorsed by the manufacturer of the equipment and include certification.

Word spread and Emma was approached by a dog grooming college to deliver training to their students and course tutors. She now works with a number of colleges around the UK, has her training included in City and Guilds dog grooming courses and is currently creating a mini course for another dog grooming academy.

2025 saw Ultra Clean Canines become Supplier of the Year finalists in the Pet Industry Federation Awards, develop a partnership with Micropet Franchise Network and have editorial articles in Edition Dog and Edition Dog Professionals magazines.

They are now looking to launch a podcast with guests speakers to spread the message about canine oral health.

Ultra Clean Canines has entered the Skills for the Future and Small Business of the Year categories of University of Staffordshire Business Awards.