For the last 28 years, under the operation of ATG Entertainment, the Regent Theatre and Victoria Hall have remained at the heart of Stoke-on-Trent’s city centre and high street, providing vibrant, welcoming spaces for communities and visitors alike.

Both venues serve as anchor destinations within the city centre, enhancing the high street experience by attracting people who meet, visit and enjoy neighbouring hospitality and retail along the way.

Their impact on the high street and the wider city is visible and significant, underpinned by a strong commitment to innovative, collaborative partnership working. Embedded within community inclusion, visitor attraction and high street initiatives, the Regent Theatre and Victoria Hall continue to raise the profile of the city centre while supporting jobs, skills and long-term growth.

Attracting and delivering internationally recognised productions, artists and experiences is central to ensuring Stoke-on-Trent remains a destination audiences choose to visit, enjoy and stay in. By consistently securing major touring titles and household name performers, from West End scale productions to nationally known comedians and chart-topping music acts, the venues are instrumental in putting Stoke-on-Trent on the map as a cultural destination.

Alongside major touring productions, both venues proudly support locally led performances, reflecting a balance of national excellence and local pride. Welcoming more than 270,000 visitors across more than 300 performances and events last year - a growth of 53% in footfall over the last four years - the venues provide a thriving cultural offer at the heart of the high street.

This activity extends beyond the venues themselves, with neighbouring hospitality and retail businesses benefiting from increased footfall, economic activity and employment opportunities across the city centre.

For the last three decades, the Regent Theatre and Victoria Hall have played a defining role in the success and identity of Stoke-on-Trent’s city centre and high street.

Through exceptional cultural experiences, sustained employment for more than 150 staff, and significant economic and social impact, both venues continue to strengthen the city and support neighbouring businesses and organisations.

The venues attract cast, crew and visitors from all over the country and the team are committed to championing the high street and surrounding areas to demonstrate the strong local offer and drive growth into the local economy.

The long-standing partnerships the venues hold with visitor economy agencies, local businesses, charities, educational institutions and grassroots performance groups also demonstrate a deep and lasting commitment to the future prosperity, creativity and wellbeing of Stoke-on-Trent.

The Regent Theatre and Victoria Hall have entered the High Street Impact category of University of Staffordshire Business Awards.