Team of the Year and Business in the Community nominee – Ten Count Boxing Gym
A boxing gym based in a former church in Bentilee aims to be a one-stop-shop for the community within which it is based, working with everyone from toddlers to the elderly.
Ten Count Boxing Gym CIO moved to Bentilee in 2022 after being set up 11 years ago by co-founders and former professional boxers Lee Jones and Max Maxwell.
Now a registered charity, it runs fitness sessions for people of all ages and abilities alongside working with amateur boxers.
Ten Count aims to use exercise and boxing to improve the self-esteem, confidence and health of children and adults.
It organises free or subsidised family day trips and offers nutritional and wellbeing advice alongside fun fitness classes.
There is a youth group, rehab sessions for the elderly and the owners have plans for a soft play area, a music studio, a warm room for pensioners and a library area for people to study.
Ten Count Boxing Gym has been nominated in the Business in the Community category of the Staffordshire University Business Awards by Laura Bailey who runs a youth group from the gym. She has also nominated the seven members of staff in the Team of the Year category.
She said: “The success of the gym at serving its community rests on the fantastic team who work tirelessly both behind the scenes and within the gym to create an inclusive and vibrant environment where children, teens and adults come and thrive.
“Some of the young amateur boxers are now becoming increasingly involved in other gym projects as volunteers and sessional staff, building on the strength that lies within such as Bradley who young people from the youth group actively recruited to join their activities.
“Max has a busy schedule of coaching young people during the daytime who come from specialist education providers and youth offending team referrals and also within schools across the city as a diversionary extracurricular activity.
“Lee selflessly volunteers his time and specialises in teaching children and young people with a broad range of disabilitie, in his BoxSEN classes which see 16 children enjoy adapted boxing sessions weekly to meet their abilities and enhance their physical and emotional wellbeing.
“Ultimately Ten Count’s team comprises of individuals all with a shared goal of supporting people’s wellbeing and development and to be a part of that is so rewarding and motivational.”
Max Maxwell said: “When people think of gyms they think it’s for a particular type of person but it isn’t. I try to make people feel comfortable and to take away any barriers.
“We’re affordable for everyone and I want to bring in children’s soft play for just £1 or £2 so that it’s easier for parents to exercise.”