Founded in 2004 by University of Staffordshire alumni, Reels in Motion is an award-winning video production agency based in Tunstall, Stoke-on-Trent.

For more than 20 years it has worked closely with businesses of all sizes to deliver creative, impactful and engaging video content. From corporate communications and animation to promotional and broadcast-ready content, it produces films that resonate, inform and inspire.

Over the past year Reels in Motion has undergone significant strategic development – growing its team, refining its marketing and launching new initiatives that reflect its values.

It is also proud to support the wider community through education and charity partnerships, cementing its role not just as a production house but as a purposeful business with a big heart.

The past 12 months have been transformative for Reels in Motion. The company’s annual turnover has grown by 91% compared to the same period last year. This growth has been driven by strategic changes including securing long-term retainer agreements with key clients.

It recently launched a refreshed brand to support its growth plans. This included a new logo, colourways and website demonstrating its commitment to growth after celebrating its 20th anniversary last year.

As part of the ongoing rebrand Reels in Motion is evolving its offering video marketing support – helping clients not only produce exceptional content but also ensure that it reaches the right audiences with measurable impact. This service is designed to close the gap it sees in the market between video creation and video performance.

Over the past year it has invested in new production tools and is exploring AI integration to support more efficient workflows – without losing the human storytelling at the heart of what it does.

Reels in Motion aims to double its workforce over the next three years, hiring locally and nurturing emerging talent, including apprentices and university placements.

Reels in Motion has entered the Small Business of the Year category of University of Staffordshire Business Awards.

Marketing Manager Lauren Tobin said: “As we celebrate our 20th year we remain as ambitious as ever. Winning this award would be a reflection of the journey we’ve taken, the people behind it and the exciting future that lies ahead.”