Small Business of the Year entrant – Red Box Web Design Ltd
Red Box Web Design Ltd has transformed the way its staff work and the services it offers – and turnover is growing rapidly at a time when some clients have had to cut their marketing spend.
The Stafford-based company had a turnover of £383,000 in 2021 and is on course to increase that by 56% in 2023.
The company, which was founded by Rob Mackley more than 16 years ago as a sole trader, went limited in 2014 and now has nine members of staff.
Sales and marketing manager Clare Taggart said: “At the end of 2022 we recognised our customers’ needs were changing. They needed more flexibility with their marketing. Gone were the packages of set support our clients needed. Instead, we launched Pick and Mix marketing, enabling clients to chop and change their support from month to month to suit the needs of their business.
“This new and innovative view of marketing is a break from the norm. No big contracts, no committing to one type of marketing support over another. Clients now get the perfect mix for them, we even throw in some pick-and-mix sweets too to highlight their choices.”
They have also launched free Red Box business networking events where businesses can meet and help one another but don’t need to commit, pay a fee or refer new guests.
The company has downscaled its offices but moved into the centre of Stafford town centre and offers flexible working so that staff can be based anywhere in the UK or even globally.
Clients range from sole traders to national businesses and include Visit Stafford, Rory Mack Associates and Mamafit.
Red Box offers free hosting and design services for specific local charities and stages volunteer days and fundraising events. Rob Mackley recently completed a charity walk to raise £835 for County Air Ambulance Trust’s HELP Appeal.
The company is committed to reducing its carbon footprint and has been planting trees every month since June 2022 – 128 trees to date.
Clare added: “Red Box Web Design Ltd is not just any small business – we are trailblazers in our industry. Our innovative approach to staff management, unparalleled commitment to customer service excellence and passion for supporting our community are unmatched by any of our competitors. It is with great pride that we submit our application for Staffordshire University’s Small Business of the Year Award.”