Small Business of the Year 2025
Category criteria
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This category is open to businesses with a turnover not exceeding £5 million during the latest full trading year.
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Entrants must be able to demonstrate success and progression – this could be via a growth in profits, through research, new methods of working or bringing products or services to the market.
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The judges will welcome entries from businesses committed to corporate social responsibility.

Astro Education
Small Business of the Year entrant
Just a year after launching a one-man business from home Tim Howarth has moved to office premises and is about to become a team of three.
His business, Astro Education, specialises in recruitment and retention for the education sector including connecting schools with high-quality teaching and support staff.
In its first year of trading the Cheadle-based business has provided recruitment support to 30 schools across primary, secondary and SEN settings including working with Staffordshire University Academies Trust.
Tim and his team, which will soon include a compliance director, have successfully supported 65 individuals in securing employment opportunities.
They are also working with University of Staffordshire to help secure employment for education graduates.
Tim, who worked in the insurance industry before moving into recruitment, has ambitious growth plans for his business. He’s aiming for a team of up to 10 staff within the next three years to allow expansion from Staffordshire into neighbouring counties.
The 36-year-old said: “I’m quite ambitious and have always wanted to start my own business. It was a risk because we have two young children who just started school in September but I thought that if I don’t do it now I’ll look back and regret not doing it.
“Everything is self-funded by me directly with no loans, grants or investors.”
The business is growing so quickly that Tim’s wife left her job to become the second member of the team, something they hadn’t anticipated happening so early in the life of Astro Education.
Tim added: “While we are committed to growth, we will ensure our expansion remains controlled and sustainable, allowing us to maintain the quality and integrity that define Astro Education.”
Astro Education has entered the Start-up Business of the Year, Small Business of the Year and Growth categories of University of Staffordshire Business Awards and Tim Howarth has entered the Young Business Person of the Year category.

La Cherie
Small Business of the Year entrant
Just a few months after launching a women’s clothes shop in Stoke-on-Trent city centre, business is going so well for Monika Zagaj that she’s considering opening a second shop for men’s clothes.
Monika runs La Cherie in Town Road, Hanley, with the support of her husband, Jacek, who often needs to collect stock twice weekly to meet demand.
She said: “I decided to open my boutique as it’s always been my dream and this January I found some courage to make this dream come true.
“I love fashion and love good quality clothes, that’s why in my shop you will find very unique pieces for a good price and with great materials.
“It makes me really happy to see how I grow as a business and also as a person by providing good quality clothes in Stoke-on-Trent.”
Jacek Zagaj added: “The business is growing day by day, to the point where we are thinking about opening another shop or starting to stock a men’s range. We’re ordering new stock in twice a week.”
La Cherie has entered the Start-up Business of the Year and Small Business of the Year categories of University of Staffordshire Business Awards.

Midlands Psychology
Small Business of the Year entrant
Based within University of Staffordshire’s Stafford Business Village, Midlands Psychology is a social enterprise offering community health and mental health services.
It works with people of all ages, including children and young people, and offers an all-age autism service.
Established in in 2009, the team of five includes two staff members who are University of Staffordshire alumni.
Midlands Psychology offer yearlong placements to students from any University, for an undergraduate placement year. They have been fortunate enough to have recent students from both the University of Staffordshire and Keele University.
“We’re based within University of Staffordshire’s Business Village but the majority of our work is done remotely,” said Midlands Psychology Operational Manager and specialist SEND consultant Tracy Harris.
On the clinical side, the team’s work includes autism assessments for people who would often wait at least 18 months to access similar services through the NHS.
They offer EduTherapy, which operates a successful methodology in terms of support for young people all around Staffordshire who are presenting with difficulties in terms of accessing education, accessing mental health support. EduTherapy is a mainly peripatetic service, whereby the staff go out to the children’s homes to work with them on developing their own toolkits for managing their own behaviours.
Other services include counselling and psychological therapies, forensic psychology, child health psychology, trauma services, occupational therapy and supporting looked after children.
Tracy’s own work often sees her working within schools to advise and support their SEND provision.
“Part of my role is going into schools to support SEN leaders. I’m working with children and young people alongside the adults who teach them,” said Tracy.
“It’s very rewarding and I feel lucky to have the opportunity to go into schools and reassure SENCOs that what there is bringing about the best results for the children that they can and that the children and staff would be really struggling without them.”
Midlands Psychology has entered the Business in the Community, Team of the Year and Small Business of the Year categories of University of Staffordshire Business Awards.

Play@ Lower Drayton Farm
Small Business of the Year entrant
In less than five years, PLAY@ Lower Drayton Farm has grown from an ambitious idea sparked during the uncertainty of a global pandemic into one of Staffordshire’s leading visitor attractions.
Its journey has been driven by adaptability, innovation and a strong sense of purpose—to create a space where families can learn about farming, food and nature while enjoying high-quality leisure experiences.
Today PLAY@, near Penkridge, is not only a thriving, multi-award-winning business, but a beacon of resilience and forward-thinking in the rural tourism and leisure sector.
Managing Director Richard Bower said: “When we launched PLAY@ in 2020 we did so in the middle of the most uncertain trading period in living memory. With COVID-19 restrictions in place we were forced to completely rethink our launch model - pivoting quickly from the original plan for a full indoor/outdoor attraction to a flexible, outdoor-only experience that complied with safety guidelines.
“This spirit of adaptability and creativity laid the foundations for everything that followed. As restrictions eased, we phased in more parts of the attraction, introduced safe and engaging seasonal events like Summer Unlocked and our first Drive-Thru farm experience, and steadily built trust with our growing audience.
“Far from stalling, the pandemic challenged us to do things differently and it’s a mindset we’ve kept ever since.”
Fast forward to 2025 and PLAY@ is now a multi-million-pound business with an ever-growing audience and national recognition. It was recently named runner-up in the 2025 NFAN Best Large Farm Attraction of the Year, standing shoulder to shoulder with long-established operators across the UK.
Visitor numbers have increased year-on-year, with a notable 25.8% rise from 2022 to 2023.
Richard added: “Behind our growth is a young, dynamic and diverse team, many of whom have grown with us. In the early days we had a small, multi-tasking team helping bring the concept to life. Today we employ a wide mix of permanent and seasonal staff, with structured training, clear roles and genuine investment in development.
“A key factor in our growth has been our commitment to continual innovation. We’ve not stood still or repeated the same event year-on-year, we’ve evolved. We listen, test, adapt and deliver.”
An additional indoor play space, deli café, sensory areas, party rooms and a Changing Places toilet to improve accessibility are due to open by autumn this year.
Play@ Lower Drayton Farm has entered the Growth, Team of the Year and Small Business of the Year categories of the University of Staffordshire Business Awards.

Training and Business Solutions Ltd
Small Business of the Year entrant
Founded by Steve Rushton, Stoke-on-Trent based Training and Business Solutions Ltd is supporting hundreds of local people and businesses.
Entrepreneur Steve launched Training and Business Solutions in late 2022 using his extensive background in business development and training
His aims were to help companies provide jobs and training and to support businesses to work in partnership, engendering growth.
During 2024 the training arm supported more than 386 organisations in the public, private and third sectors, with 162 of them taking up apprenticeship opportunities or training workforce.
In addition, 246 young people aged 16 to 21 and more than 70 adults were supported by Steve.
Training and Business Solutions offers more than 50 different apprenticeships in sectors such as business services, social media, building and development, IT, finance, transport and logistics.
Steve is an official Stoke-on-Trent and Staffordshire Apprenticeships Ambassador and to raise awareness of apprenticeship opportunities he worked with 10 schools over the calendar year and delivered his own apprenticeship workshops on Sundays at Abbey Hulton Sports and Social Club and Bentilee Wellbeing Centre in partnership with Councillor Sarah-Jane Colclough.
In late 2024 Steve launched the Training and Business Solutions Ltd Trusted Partners scheme by signing partnership agreements with 21 companies. Initial forecasts estimate this will generate more than £300,000 for business partners in 2025-26.
In the first quarter of 2025 the Trusted Partners scheme generated 104 referrals, generating income for companies across a wide range of business sectors.
With many of Steve’s trusted partners based in Staffordshire this ensures money remains in the local economy. This is important to Steve, who was appointed as a Staffordshire Chamber of Commerce Ambassador in the past year.
Aged 55, Steve has spent almost 30 years working in business development and training. Prior to founding his own business in November 2022 He was Director of Partnerships at training provider Achieve Training for more than 12 years.
He said: “Supporting people into work is a passion and I have built up a wealth of knowledge over many years so I wanted to carry on and use that knowledge to support Staffordshire companies and provide pathways into work for local residents.”
Turnover at Training and Business Solutions has increased year on year, from £79,000 in 2024 to a projected £240,000 in 2025.
Steve Rushton has entered the Entrepreneur of the Year category of University of Staffordshire Business Awards and has entered Training and Business Solutions Ltd into the Skills For The Future and Small Business of the Year categories.

The QUARTER at Potbank
Small Business of the Year entrant
From five staff and a £285,628 turnover in its first year, The QUARTER at Potbank has grown to employ 45 people and have a projected £2 million turnover.
Founded by Annmarie and Josef Bailey, The QUARTER at Potbank is a vibrant cultural and culinary hub based within the historic Spode site in Stoke town centre.
Since its inception the business has transformed the local high street by blending heritage preservation with contemporary hospitality, fostering community engagement and stimulating economic growth.
The venue’s distinctive character attracts both locals and tourists, contributing to the area’s cultural renaissance.
By day The QUARTER serves homemade meals in a family-friendly café setting. By night it transforms into a vibrant restaurant. This dual identity not only broadens its appeal but also encourages repeat visits, enhancing foot traffic on the high street.
The Factory Floor, its dedicated live entertainment space, hosts events including live music, comedy nights and tarot readings. These events provide a platform for local artists and performers, foster a vibrant arts scene and draw diverse audiences to the area.
The QUARTER offers venue hire for weddings, christenings, baby showers and other community gatherings, reinforcing its role as a communal gathering place.
Annmarie Bailey said: “Being based at the iconic Spode heritage site is more than just a location for us – it’s a privilege. This historic setting has given us the opportunity to blend Stoke-on-Trent’s rich cultural legacy with a vibrant, modern space that supports creativity, community and independent enterprise.
“From hosting weddings and live music, to championing local artists and makers, we’ve worked hard to create a venue that not only brings people together but breathes new life into a treasured part of our city’s history.
“We’re proud to be part of the regeneration of this site and even prouder to play a role in the ongoing evolution of Stoke’s high street and cultural scene.”
The QUARTER at Potbank has entered the High Street Impact, Growth, Team of the Year and Small Business of the Year categories of University of Staffordshire Business Awards.

Paco's Place
Small Business of the Year entrant
Tens of thousands of people around the world follow the daily exploits of the business run by University of Staffordshire alumna Adele de Caso and her daughter, Sofia.
Paco’s Place, in Trentham, is a Dachshund Hotel – one of just a handful in the UK.
They offer a boutique, family experience for Dachshunds when their human family members are on holiday which is so sought after that pet-lovers travel from as far as The Lake District and London to use the service.
The business, set up by Adele and Sofia in May 2018, has around 46,000 followers on Instagram and 50,000 on TikTok with some of their posts receiving hundreds of thousands of likes.
Paco’s Place is becoming a known brand sought out for collaborations by other pet-related and dog-friendly friends.
Adele and Sofia have even started travelling around Europe with their own dogs at the invite of dog-friendly hotels keen for Paco’s Place to create social media content for them – including recent trips to Italy, Austria, Spain, France and London.
“We recently did a collaboration with a hotel in Madrid and with Marriott and Sheraton hotels in London,” said Adele, who owns and runs two other businesses alongside Paco’s Place. “We are offered vehicles to use for our shoots and are invited to dog friendly events and festivals.
“Paco’s Place is our lifestyle and a passion as well as a business for us. It’s gradually becoming a brand and we will launch various branded products.”
The family set the business up seven years ago as they knew how difficult it was to find someone to care for their own Dachshunds.
“At that point I only knew about one other Dachshund hotel and I said to my husband that I’d always fancied running something like that. He just said let’s do it,” said Adele.
“We can have up to 10 dogs at any one time. They all have their own individual diets and eat at the time that suits them. We have some that don’t enjoy walks so when we take them out we have dog pushchairs as well as dogs on leads. We get a lot of attention.”
Adele has entered Paco’s Place into the Innovation and Small Business of the Year categories of University of Staffordshire Business Awards and she has entered the Alumni Business Person of the Year and Entrepreneur of the Year categories.

Wedding Belles Love
Small Business of the Year entrant
Claire Sutton left her career in a drugs team within the prison service to open a wedding dress shop – and it’s going so well she’s about to open a second branch.
Claire has been running Wedding Belles Love in Trentham Road, Longton alongside her daughter Darci since 2020.
Her working life couldn’t be more different from her previous career – she says it’s a joy to go to work when every day is filled with happiness.
“I decided to do something different after my father passed away,” she said. “I just wanted to do something fun and be surrounded by love. It’s a joy to go to work. I love it.”
They have added an extra changing room to the shop and are now working on opening a second branch, in a town centre location in Stoke-on-Trent.
Claire and Darci aim to be size inclusive, stocking every dress in every size from zero to 36.
“I bought the shop as an existing business from somebody else and when I tried on the dresses I found that I couldn’t fit into any of them even though I’m a size 12 for high street clothes,” said Claire.
“It’s really important in today’s world to ensure the experience of shopping for a dream dress is open to anyone. We’re very size inclusive and don’t want to disappoint anybody.
“We know how it feels to try on a dress and find it doesn’t fit so try to make sure that doesn’t happen to other people.
“We’ve built a reputation for making women feel seen, supported and confident no matter their size, style or budget.
“From the moment a bride walks in, she’s treated to a thoughtful, joyful experience which is often described as the highlight of her wedding journey.
“Through social media and our friendly podcast we educate and empower brides before they even visit, making the bridal experience feel less overwhelming and more fun.
“As a small, family-run business we’ve achieved real growth through care, connection and consistency. Every win we’ve had has been earned with heart and we’re proud to be a space where love and confidence always come first.”
Wedding Belles Love has entered the High Street Impact, Team of the Year and Small Business of the Year categories of University of Staffordshire Business Awards.

The Inspirational Learning Group
Small Business of the Year entrant
The Inspirational Learning Group is a Staffordshire-based organisation specialising in providing career development and educational solutions to young people across the world.
Founded by University of Staffordshire alumni Ben and Michael Dyer in 2013 and initially based in a rented office on campus, the team has positively impacted more than 700,000 students through innovative learning programmes designed to develop career readiness and crucial employability skills.
Through collaboration with some of the UK’s most inspiring companies it develops engaging programmes for schools. Its flagship programme The National Careers Challenge is currently sponsored by Air Products, NatWest Thrive, British Airways and Wickes - and more than 50,000 young people across the country will take part in this programme in 2024/25.
In addition to a portfolio of challenges including teambuilding challenges and summer school programmes the team also produces bespoke school programmes for clients including JCB, NHS and the Financial Conduct Authority.
Its delivery teams will engage with more than 50,000 students in 260 schools through programmes during this academic year.
The Inspirational Learning Group co-founder Ben Dyer said: “Taking The National Careers Challenge global has always been an aspiration of The Inspirational Learning Group and following our involvement with China through a partnership with SKT Education and Beyond we were excited to launch TNCC to the UAE with AtkinsRéalis in 2024.
“We are thrilled to have enabled students in the UAE to experience The National Careers Challenge and we look forward to growing the challenge in UAE.”
Despite expanding globally The Inspirational Learning Group remains committed to opening upo opportunities for young people across Stoke-on-Trent and Staffordshire.
The Inspirational Learning Group has entered the Small Business of the Year, Team of the Year and Business in the Community categories of University of Staffordshire Business Awards.

Aggi Beauty Salon
Small Business of the Year entrant
Beauty therapist Agnieszka Pacerowska has trained in medical permanent make-up so that she can support breast cancer survivors with nipple tattoos.
She already offers services including skin boosters, semi-permanent make-up, lash extensions and body waxing from her business, Aggi Beauty Salon, in Brunswick Street, Hanley.
“I have done an extra course in medical permanent make-up so that I can start to offer this service,” she said. “I felt that I could do something more to help people feel beautiful in the comfort of my cosy beauty salon.
“I want to help and support people with cancer so that everyone who comes to me can leave with a smile and joy. It’s a great feeling to see a smile and happiness and hope for a more beautiful new day.”
Agnieszka has been running her own beauty business for six years, initially working from home and then renting a room in a salon. She opened her own premises in November 2024.
She added: “Step by step I am gaining new skills and developing my business. My big dream has come true in Stoke-on-Trent.”
Agnieszka has entered Aggi Beauty Salon into the Small Business of the Year category of University of Staffordshire Business Awards.

BusinessLodge Stoke
Small Business of the Year entrant
BusinessLodge Stoke, a former Npower building converted into high-spec serviced offices, had a 100% occupancy rate for most of 2024 – in fact its lowest occupancy rate for the year was 98%.
Its flexible office space, co-working space, meeting rooms and virtual office services in Fenton are home to more than 120 local businesses. BusinessLodge has recently invested further and purchased Heron House in Heron Cross, due to open in August 2025, to accommodate more businesses.
It caters for sole traders up to 50-desk offices and has a virtual office service for businesses not needing a physical office but wanting to use the BusinessLodge business address with full-time receptionist services and the option of occasional office or meeting room use, mail service and access to networking.
As the managing director of BusinessLodge Stoke, University of Staffordshire alumna Kate Holt oversaw the purchase and transformation of the former Npower building into high-spec offices with an on-site gym.
Kate had previously established and grown four similar developments in Bury, Lancashire, but had never forgotten her student days in Stoke-on-Trent and saw the opportunity to do something similar in the city.
Kate and her team ensure their clients are fully supported and each treated according to their bespoke needs as they grow, take on flexible working, move to larger accommodation or downsize.
The team organise social events, networking sessions and charity fundraisers for businesses based at the offices.
BusinessLodge Stoke was recognised nationally when it won the Excellence in Customer Services Award at the 2022 FlexSA - Flexible Space Association Awards and was a finalist once again in 2024.
BusinessLodge Stoke has entered the Small Business of the Year category of the University of Staffordshire Business Awards.

Ellina Pollitt
Small Business of the Year entrant
What began as a solo project for Ellina Pollitt during her time as a student at University of Staffordshire has turned into an award-winning, internationally-recognised jewellery brand.
Ellina, who co-designed the University’s mace, has had her designs featured in Vogue magazine, The Jeweller and recently had a multi-page feature about her work and career in the glossy French magazine Moevir.
Originally from Russia and now living in Biddulph, Ellina has exhibited at major national and international events such as Munich Jewellery Week, the Goldsmiths Fair and the Cluster Contemporary Jewellery Fair in London.
Her shortlisting for the 2024 NAJ Rising Star of the Year Award is a testament to the growing industry recognition her business is receiving.
She blends traditional jewellery-making techniques with cutting-edge technologies such as fibre laser cutting and powder coating.
Ellina joined University of Staffordshire in 2016 for a foundation year followed by a BA (Hons) in 3D Design (Jewellery) which she completed with First-Class Honours. She later returned to join the Peter Coates MSc in Entrepreneurship, which supported the development of her business.
She is a strong advocate of the transformational power of education and says she owes much of her current success to the support she has received during her time at University of Staffordshire.
“I appreciate so much everything that the University has done for me,” she said. “I wouldn’t have done it without all of the people at the University. I never thought I’d be where I am today with my own business, but the University has helped me.
“University of Staffordshire played a critical role in laying the foundation for the growth of my business. Through access to mentors, equipment, entrepreneurial guidance and a strong creative network I was able to go from student to award-winning business owner in a few short years.
“The skills, resilience and confidence I gained during my academic journey continue to drive me forward as I scale my brand and explore new avenues for growth.”
Ellina Pollitt has entered the Alumni Business Person of the Year, Growth, Entrepreneur of the Year and Small Business of the Year categories of University of Staffordshire Business Awards.

BJW Health and Safety Services
Small Business of the Year entrant
From its headquarters at University of Staffordshire’s Stafford Business Village, BJW Health and Safety Services is working with companies of all sizes, all sectors and based all over the UK.
The family-run team of four offer bespoke health and safety training and consultancy services including first aid training, site inspections, risk assessments, equipment inspections, mental health training and more.
The business was set up by former RAF survival equipment technician and trade instructor Brian Wilson in September 2022.
Jody Wilson then left her role as a contracts manager for Staffordshire Police to join the family business. They have since taken on two members of staff.
Now BJW’s Operations Director, she said: “We predominantly work within a 60 mile radius but we go wherever people ask us to go, including up to Scotland when needed.
“What makes us different is that we have a very human approach. We like to bring personality and fun to what we do so that people learn but also enjoy learning. It’s really rewarding for us when someone leaves one of our sessions saying how much they enjoyed taking part in it.
“We do get a lot of repeat business. The majority of the work we’ve taken on over the last two and a half years has come to us through word of mouth.”
BJW Health and Safety Services has entered the Small Business of the Year and Skills For the Future categories of University of Staffordshire Business Awards.

Panacea Holistic and Skin Clinic
Small Business of the Year nominee
Skin clinic owner Amanda Meigh is so committed to customer care that she sometimes talks people out of treatments if she doesn’t feel they are right for them.
Amanda, the owner of Panacea Holistic and Skin Clinic in City Road, Fenton, says it is important to manage people’s expectations.
“Customer care is my USP. What makes me different is how I am with customers and how I explain to people what they need and don’t need. I’m not a clinic that will just take your money. I’m upfront with people about the treatments they want.
“Running my own business means I can look after people how I want to. Now I can take my time and look after people properly.”
Amanda, from Fenton, Stoke-on-Trent, started her business in 2017 after retraining following a career in health and social care.
She offers services including fillers, skin boosters, microneedling, vitamin shots and ear wax removal. Customers travel from as far afield as Crewe and Nantwich,
Panacea has been nominated in the Small Business of the Year category of University of Staffordshire Business Awards by Tomasz Putynkowski.
Tomasz said: “I am delighted to nominate Panacea Skin Clinic for the Small Business of the Year award. Panacea Skin Clinic has established itself as a premier destination for a wide range of aesthetic and holistic treatments. With a highly qualified team, exceptional customer service and a commitment to excellence, Panacea has earned the trust and admiration of its clients.”
Amanda added: “I’m quite excited to have been nominated for a business award but it’s scary at the same time.”

HDL Commercial
Small Business of the Year nominee
Staffordshire-based independent insurance broker HDL Commercial prides itself on cutting through the jargon for its customers.
The company, based in Alton, was set up by director Jo Beaty in 2019 after the insurance company she had been working for was sold.
Her team of two pride themselves on their customer focus, thorough approach and dedication to small businesses.
Jo said: “I was relatively new to the world of insurance when I set up the business. I’d worked for a small insurance brokerage for three years where I did my training. That business was sold so I had the option to work for another business or to set up for myself.
“I love it. I think the frustration some customers feel is that there’s a lot of jargon and complicated terms and conditions used in this industry. I work with clients to help them understand and to understand their needs. My skillset is in helping clients to understand things.”
HDL Commercial has been nominated in the Small Business of the Year category of the University of Staffordshire Business Awards by Tomasz Putynkowski.
He said: “HDL Commercial is renowned for its unwavering commitment to customer satisfaction. The team at HDL Commercial takes the time to understand each client’s unique circumstances and insurance requirements. This personalised approach ensures that clients receive tailored insurance solutions that provide the best possible coverage and value.”
Jo added: “The feedback we get from clients is what matters most to me. I think it’s really important that the client has a positive interaction.”

Aesthetics by Katie
Small Business of the Year nominee
Being diagnosed with a brain tumour was the catalyst for Katie Kozakiewicz setting up the business she had dreamt of running.
She is now trained in aesthetic medicine and runs Aesthetics by Katie from premises in Hartshill, Stoke-on-Trent.
“As a single mum, starting my journey in aesthetics was incredibly challenging both in terms of time management and finances,” said Katie. “However when my son turned 18 and I was diagnosed with a brain tumour I realised that there was no more time to waste.
“My son had chosen his own career path in accounting and that gave me the push I needed to pursue my passion for aesthetics.
“The journey hasn't been easy. There have been many obstacles and there still are but I am deeply committed to providing the highest quality service to my clients.
“I chose not to take shortcuts or fast-track courses because working on people’s faces and bodies is a huge responsibility. Instead I dedicated my first two years to rigorous studying and hands-on experience, shadowing my tutor, Monika Bonet at Promed Training - Medical Academy and Aesthetics Clinic.
“Her guidance and support have been invaluable, and even today I continue to expand my knowledge and skills to grow my business and offer the best possible care.”
Katie began her training in 2019 and in 2022 set up a permanent base within Vamp Beauty Salon.
She and her business have been nominated in the Small Business of the Year and Entrepreneur of the Year categories of the University of Staffordshire Business Awards by Tomasz Putynkowski.
Tomasz said: “Katie’s journey to establishing Aesthetics by Katie is truly inspiring. As a single mother she faced numerous challenges that made it difficult to pursue her dream of running her own business in aesthetic medicine.
“However, as her son grew older and more independent, Katie seized the opportunity to invest in her education, gain qualifications and develop the skills necessary to start her own business. Her determination and hard work have been instrumental in turning her dream into a reality.
“Katie’s story is a powerful testament to the impact of passion, determination and hard work. By overcoming personal and financial challenges she has created a successful business that not only fulfils her dreams but also helps others feel better about themselves.
“Her journey serves as an inspiration to other women, especially mothers facing similar challenges, to never give up on their dreams and to strive for success.
“Aesthetics by Katie is more than just a business; it is a source of empowerment and inspiration for the community. Katie’s dedication to her clients and her commitment to helping them feel confident and beautiful have made a positive impact on many lives.
“Her success story encourages others to believe in themselves and pursue their goals, regardless of the obstacles they may face.”
Katie added: “It’s nice to feel appreciated. This is not an easy business to succeed in. It’s not easy to build client trust but I know I have it because they always come back.”

Patera Engineering
Small Business of the Year entrant
When Fenton-based Patera Engineering say their work is fit for a king they literally mean it.
The family-run structural and architectural engineering business has been creating bespoke work for Royal residences since 1993.
Buckingham Palace, Windsor Castle, St James’ Palace and The Palace of Holyroodhouse all feature work created by Patera’s team of more than 50 staff.
Patera has also completed projects for high profile public buildings including Lord’s Cricket Ground, the Victoria and Albert Museum and Lincoln’s Inn.
Closer to home they have worked for the likes of Stoke City FC, bet365 and Stoke-on-Trent City Council.
The company was originally set up by architects Sir Michael and Lady Patricia Hopkins before being bought by Chris Lees, the father of Managing Director Shaun Lees, who still works at the business. They have now been joined by Shaun’s sons, Callum and Dylan, making it a three-generation family-run business.
Shaun said: “With continued growth and business improvements, we feel that showing how a business can thrive even after 36 years should be celebrated.
“Our projects are some of the highest profile in the UK construction industry and we supply to the UK’s biggest construction contracts.”
The company organises an annual charity golf day that has raised thousands of pounds over the years. Its staff do voluntary work to help the people of Uganda including working with a Patera customer to support schools and hospitals.
It is committed to reducing its carbon footprint and working towards a greener future and has had its greener working practices ISO accredited.
Patera Engineering has entered the Small Business of the Year category of the University of Staffordshire Business Awards.

EPX Technical Services
Small Business of the Year entrant
EPX Technical Services is an IT support provider working closely with growing UK businesses to ensure their technology aligns with their objectives. Founded in 2005 by two passionate IT professionals, it has grown over the past two decades to employ 28 staff members and have a projected turnover of £2.6 million for 2025.
The Stafford-based company specialises in providing tailored IT solutions, cybersecurity and communication services, ensuring businesses operate efficiently, securely and with the ability to work seamlessly from anywhere.
With a strong focus on customer service and innovation, EPX has built a reputation for delivering high-quality IT support, helping clients improve efficiency, reduce costs and protect themselves from cyber threats.
CEO Dan Ellis is a vocal advocate for green IT initiatives and has pioneered the development of PC Powersave, an energy-saving solution that optimises power consumption across IT infrastructures. The software intelligently manages power usage, reducing energy costs and extending the lifespan of IT equipment. Initially tested within EPX, this solution is now being rolled out to businesses across the globe, helping them to reduce their environmental impact.
Managing Director Mark Pennington recently launched Insights, a system designed to streamline IT support for engineers. By using AI to reduce the time spent on individual IT tickets, the system enhances efficiency and allows engineers to focus on more complex tasks.
Mark Pennington said: “Our success as a business is a direct result of the incredible people who make up EPX. It is their dedication, passion and teamwork that have propelled us forward.
“More than just colleagues, we are a close-knit team that values collaboration, mutual support and continuous development.
“At the heart of EPX is a shared belief that success in our business comes not from individual achievements but from how well we work together, encourage one another’s strengths and align as one team to deliver the best possible service to our clients.”
“We believe that teamwork is about more than just working together - it’s about supporting, developing and inspiring one another to be the best we can be.
“From our values-led culture and structured development programmes to our focus on wellbeing and community impact, we have created an environment where every individual is valued, every voice is heard and every achievement is celebrated as a team.”

JLC Interiors Ltd
Small Business of the Year entrant
JLC Interiors Limited’s service is so bespoke its range is virtually limitless and it can work with rooms of any shape and size.
The Hednesford-based company designs, manufactures and fits bespoke fitted furniture for every room in the home including lounge units, media wall units, wardrobes, kitchens, home offices, understairs units and entertainment spaces.
Founded by husband and wife team Libby and John Chapman in January 2018, the business now has five staff working across manufacturing and the office.
John Chapman has been working in the furniture industry since his teens so it was a natural progression to start his own business.
JLC Interiors’s USP is that unlike some fitted furniture companies it isn’t limited by standard sizes. Everything created can be made bespoke to fit unique spaces and customer tastes.
Libby said: “We are a small family-owned business. There are a total of five people who work in both the factory and the office. We have deliberately remained small so that we can offer a service as good as our product.
“Every member of the team is committed, focussed and a team player. The team as a whole support each other and the success of the business is a testament to all of them.”
JLC Interiors Limited has entered the Small Business of the Year and Team of the Year categories of the University of Staffordshire Business Awards.

Ultra Clean Canines
Small Business of the Year entrant
An animal-loving Staffordshire entrepreneur has set up a training academy combining her teaching qualifications and expertise with an ultrasonic toothbrush for pets.
Emma Cartlich, from Weston Coyney, created Ultra Clean Canines in 2020 after her husband Adrian qualified as a dog groomer.
Emma and Adrian both completed emmi®-pet face-to-face training, bought an emmi®-pet ultrasonic toothbrush and started to deliver an emmi®-pet teeth cleaning, oral care and maintenance service in the Staffordshire and Cheshire area.
They then decided to create and deliver emmi®-pet seminars to teach and support pet care professionals, especially dog groomers, how to successfully implement the emmi®-pet into their business. Emma’s dream of running her own training academy was born.
Emma created a Zoom seminar for pet care professionals and offers the same course in an online pre-recorded version which is hosted on her own, one-of-a-kind learning management system.
E-learning has now overtaken Zoom seminars as people are able to complete the training at a time, location and pace that suits them.
All courses are officially endorsed by the manufacturer of the equipment and include certification.
Word spread and Emma was approached by a dog grooming college to deliver training to their students and course tutors. She now works with a number of colleges around the UK, has her training included in City and Guilds dog grooming courses and is currently creating a mini course for another dog grooming academy.
“I’m the leading emmi®-pet training provider,” said Emma. “The product itself has a really good reputation so people working in the pet industry want to add it into their business. It isn’t just dog groomers, I’m having every type of pet care professional contact me.”
Emma hosts free, live webinars showing people how they can transform their business with emmi®-pet with up to 150 audience members each time who may then go on to take her training.
She’s been working with a student to do a comprehensive analysis of the market in the UK and US including looking at competitors and social media strategy plans.
“I’m feeling really positive and proud,” Emma added. “Ultra Clean Canines has been recognised as the leading training provider of its kind and more and more colleges are coming on board.
Ultra Clean Canines has entered the Skills for the Future and Small Business of the Year categories of University of Staffordshire Business Awards.

The Social Platform
Small Business of the Year entrant
Bex Foster spotted a gap in the market while working at a marketing agency so she left to set up her own business.
The Social Platform, based in Stafford, specialises in social media and copywriting for start-ups and small businesses who want the expertise of an agency but at a lower cost.
Bex, who has worked in the industry for more than 15 years, also offers workshops and one-to-one coaching to help businesses navigate the world of social media.
“Paying agency prices isn’t realistic for some businesses,” she said. “I want to make social media accessible for everyone. I’m giving people the same quality of work but for a smaller price tag.
“Some clients want me to write their social media content or to run their social media accounts. Others choose to have coaching which could include giving them the tools to write and run their own social media or to talk through their upcoming social media content.”
Bex started her business in February 2023 and now has clients based around the UK in industries including aviation security, retail and dog grooming.
She has her own podcast, That Creative Club, which she uses as a platform for connection, inspiration and innovation.
She added: “My USP is the fact that I really care about the businesses I work with. I really want to see them thrive by helping to make social media and marketing accessible to everyone.”
Bex Foster has entered the Entrepreneur of the Year category of University of Staffordshire Business Awards and has entered The Social Platform into the Start-up Business of the Year and Small Business of the Year categories.

Studio Effect
Small Business of the Year nominee
Hairdresser Magdalena Jermakow has clients ranging in age from one to 88 years, including some who have been with her for decades.
She opened her own salon, Studio Effect in Queen’s Parade, Newcastle-under-Lyme, 18 years ago and still has some of the customers who had been with her previously when she worked as a mobile hairdresser.
“I have clients of all ages and types,” said Magdalena who has a team of three hairdressing staff who work alongside a freelance beauty team.
“Some of my clients are Polish, some of my clients are English, they’re all different nationalities really. Some clients have been with us from the very beginning and some were already clients when I opened. We have a good base of loyal customers.”
Studio Effect has been nominated in the Small Business of the Year category of University of Staffordshire Business Awards by Tomasz Putynkowski.
He said: “Studio Effect has consistently delivered exceptional service quality, created outstanding customer experiences and maintained a strong reputation in the community. The salon’s commitment to excellence and innovation makes it a deserving candidate for this prestigious award.”

Precious Pets Weddings
Small Business of the Year entrant
When Emma and Adrian Cartlich took their pet business onto TV’s Dragons’ Den, Theo Paphitis said he was so impressed he would use their services personally.
He later gave the Weston Coyney couple a Small Business Award for their business Precious Pets Weddings and earlier this year he invited them to an event with other business owners from around the UK.
The couple set up their business in 2018 and were among the first to offer a professional service for people who want their pet dog at their wedding.
They have since appeared on TV on The One Show, This Morning and Dragons’ Den and have been featured in The Sunday Times.
Always keen to stay ahead of the latest trends they are continually adapting their offer and now include a content creation service from the point of view of the dog, which can feature photography and videography.
“Our USP is that we are wedding dog content creators,” said Emma, who is the business brains behind Precious Pets Weddings while trained dog groomer husband Adrian is ‘the dog whisperer’.
“We capture behind the scenes moments that traditional wedding photography and videography might not reach. Some people have told us that they love the things that we capture more.
“We are there filming with the dog when the bride is going into the ceremony, a moment the groom wouldn’t usually see. We capture so many amazing moments.”
Emma and Adrian plan, co-ordinate and take away stress for the happy couple so that their dog can be a big part of their wedding day.
They can enable dogs to be ring bearers, meet and greeters, the best man, a bridesmaid or simply to attend for an hour to be part of the photographs.
Emma and Adrian even have a Wedding Wheels dog van and a Mini Cooper decorated with paw print weddings ribbons and bows so that pets can arrive in style.
Every dog chaperone package is bespoke and can include full day pet care if needed.
They work at weddings around the region and are increasingly recommended by wedding venues.
Precious Pets Weddings has entered the Small Business of the Year category of the University of Staffordshire Business Awards.

M&A Repairs
Small Business of the Year entrant
Based just outside Stoke-on-Trent city centre, M&A Repairs specialises in restoring vehicles to their original condition.
The team of two have more than 15 years of experience of repair and detailing work including general and specialised repairs, headlight and alloy wheel refurbishment, paint correction, three-stage polishing, ceramic coating and bumper repairs. M&A Repairs was opened in 2021.
Co-owner Alexandru Crijan said: “Whether your car has suffered from scratches, dents or requires a complete exterior refresh, we have the expertise and tools to bring it back to life.
“What sets us apart is our commitment to quality, transparency and customer satisfaction. We take pride in delivering meticulous, high-standard repairs that ensure your car looks and feels as good as new.
“Additionally, we partner with Car Call, offering a seamless solution for non-fault accidents, providing replacement vehicles, approved repairs and legal assistance at no cost to the customer.”
Alexandru has entered M&A Repairs, based on Eagle Works, Leek New Road, into the Small Business of the Year category of University of Staffordshire Business Awards.

First Reunion Productions
Small Business of the Year entrant
The film production company Elliott Johns founded while studying at University of Staffordshire is now working with national brands and helping to create independent films.
First Reunion Productions has clients including Merlin Entertainment, The Inspirational Learning Group and IronMarket Wealth. It has collaborated on films including one featured on the Raindance Film School website.
Elliott started the company in the second year of his Media Film Production degree, kept it running part-time after he graduated in 2015 and by 2019 had built the business to the point where he was able to work on it full-time.
He works with a team of around 20 freelance film creatives who collaborate on one another’s projects which led to him co-founding Staffordshire Film Collective.
The Collective, most of whom are University of Staffordshire alumni, have released a number of films and work together to develop skills and help others to build a film career in Staffordshire.
“We’re showing people that you can have a career in the film industry and be based in this region, that you don’t have to move away,” said Elliott. “It’s really fun to work together and we’re incredibly lucky to have the sort of clients we have.
“Running this business and working in this industry is generally awesome. It’s a blessing. I was lucky to be able to start using a film camera from an early age, from year nine at school, and I haven’t stopped since.
“Everyone in the collective works really hard, supports one another and we see the benefits of that.”
Elliott, who runs his business from Beaconside Business Village in Stafford, has entered the Alumni Business Person of the Year category of University of Staffordshire Business Awards. He has also entered First Reunion Productions into the Small Business of the Year category.

Jones's Cheesecakes and Bakes
Small Business of the Year entrant
A mutual love of baking has turned into a business for Andrew Jones and his partner Sarah.
The couple made cheesecakes to sell at a charity bake sale which went down so well their friends and colleagues encouraged them to make and sell more.
The kitchen of their Abbey Hulton home is now the hub of registered business Jones’s Cheesecakes and Bakes, which they launched at the end of 2023.
They make cheesecakes and have now expanded their range to include butter and homemade bread. They then spend their weekends selling their products at markets around the region.
Andrew, who combines the business with a full-time job in IT, said he had never imagined owning his own business.
“I do like the job I’m in but I also like the fact that the business couldn’t be more different to my day job. If you’d told me that I’d have my own business, and that it would be making cheesecakes, I would have laughed.
“We’ve put a lot of hard work into the business but we really enjoy it and it’s something that we can do together.”
With the support of their mums, Andrew and Sarah sell at markets in places including Longton, Cheadle, Carsington Water, Middleport and Nantwich.
They’re also taking cheesecake orders through their own website.
Jones’s Cheesecakes and Bakes has entered the Start-up Business of the Year and Small Business of the Year categories of the University of Staffordshire Business Awards.

Auto Star Garage
Small Business of the Year nominee
Qualified welder and former train builder Gregory Jamrozik has brought together a team of freelance experts to offer a full automotive service.
The team of five, who work out of Auto Star Garage in Fenton, includes a camper van expert, a bodywork expert, two mechanics and Gregory’s own welding skills.
“Everybody does something different,” said Gregory. “I’m the owner of the unit but I’m also a fully coded welder. I repair vehicles but I can also weld pretty much anything that comes my way such as fences and radiators.
“I used to build trains but wanted to have my own business. I already have plenty of customers but I’m open to other businesses bringing in large scale welding projects.”
Gregory opened Auto Star Garage in June 2022 after moving from smaller premises.
Alongside standard automotive services Auto Star Garage offers custom fabrication work, including building recovery trucks from scratch and custom alloy repairs.
The garage can take on van work of any size and can provide bespoke solutions for customers.
Auto Star Garage works alongside a local MOT Centre so that customers can have their vehicles serviced, repaired and MOT-tested through one business.
Auto Star Garage has been nominated in the Small Business of the Year category of the University of Staffordshire Business Awards by Tomasz Putynkowski of JMT Accountancy.
He said: “Auto Star Garage has quickly established itself as a reliable and comprehensive automotive service provider. With a commitment to quality, customer satisfaction and innovative services, Auto Star Garage is a deserving candidate for this prestigious award.”
Gregory added: “It feels good to be nominated for this award. It’s nice to be recognised for our work.”

Yoggi Delicatessen
Small Business of the Year nominee
A convenience store is not only providing access to authentic Polish goods that are otherwise hard to find, it has become a gathering place for the Polish community and a cultural hub where people can connect with their heritage.
Yoggi Delicatessen, in Queens Parade, Newcastle-under-Lyme, has also introduced many non-Polish residents to the rich flavours and traditions of Polish cuisine, fostering cultural exchange and understanding.
The store, which recently celebrated its 13th anniversary, sells fresh meat, dairy, baked goods and speciality items imported directly from Poland.
Yoggi Delicatessen has been nominated in the Small Business of the Year category of the University of Staffordshire Business Awards by Tomasz Putynkowski.
He said: “Yoggi Delicatessen is renowned for its exceptional customer service. The staff are friendly, knowledgeable and always willing to go the extra mile to assist customers.
“Whether it’s helping someone find a specific product or providing cooking tips and recipes, the team at Yoggi Delicatessen ensure that every customer feels valued and appreciated.
“The store is trying to expand its product range and introduced new services to meet the evolving needs of its customers. This adaptability and forward-thinking approach have enabled the business to thrive in a competitive market.”

Next2IT
Small Business of the Year entrant
Founded in a bedroom just before the UK went into its first lockdown, tech company Next2IT now has a £3.5 million annual turnover and a team of 14 staff.
Based at Stafford Technology Park, the IT managed service provider specialises in digital transformation, cybersecurity and enterprise IT solutions.
It was founded by 34-year-old Deklan van de Laarschot with a mission to simplify technology while delivering cutting-edge solutions that enhance business efficiency, security and scalability.
The company’s expertise spans cloud services, IT infrastructure, cybersecurity and managed support, providing businesses with the technical capability to grow and thrive in a digital-first world.
It supports a diverse portfolio of clients ranging from SMEs to enterprise organisations including Churchill China, CVS Group, ABP Group, The Royal National Orthopaedic Hospital and LoneStar Fasteners Europe.
Founder and CEO Deklan van de Laarschot said: “At Next2IT we believe in building a strong, highly skilled team. Over the past year our workforce has grown to 14 IT professionals, each bringing expertise in cloud computing, networking, cybersecurity and digital transformation.
“Next2IT exemplifies what it means to be a high-growth, innovative and customer-focused small business. Our ability to scale rapidly, secure major clients and invest in people and technology demonstrates our commitment to excellence.
“As a Staffordshire-based business, we are not only growing but driving digital transformation across multiple industries. Winning a University of Staffordshire Business Award would recognise the dedication, hard work and strategic vision that have propelled Next2IT to where it is today.”
Deklan launched a software development company 18 months ago which now has three members of staff. It sits alongside Next2IT and enhances its capabilities.
Next2IT has entered the Growth Award and Small Business of the Year categories of the University of Staffordshire Business Awards.

Christopher Leslie Bespoke
Small Business of the Year entrant
An interior designer and a cabinet maker/project manager, partners Hayley Gee and Chris Ansell used their 28 years of combined industry knowledge to set up Christopher Leslie Bespoke.
Based in Stoke-on-Trent but working for clients around the UK they craft bespoke furniture for unique individuals inspired by their personality.
Set up as a limited company in August 2022, Chris had previously worked as a sole trader. The couple currently use sub-contractors but plan to take on a team of craftspeople.
Hayley said: “We started Christopher Leslie Bespoke because of one common problem. With furniture one size doesn’t fit all, especially when it comes to your home. Once you've scoured the earth for furniture that looks good and that’s in your budget you think you can finally relax. Until it arrives damaged, poorly assembled and looks nothing like the photos online.
“That’s why we have dedicated our time to creating a company that can take the hassle out of creating furniture.
“The places that we spend a lot of time in have a large effect on our mental health. This is why it’s so important to create a welcoming and inviting environment. By cutting out large consumer companies we can save time and money as well as cutting waste in half to help provide a more sustainable service.
“Along the way we have been fortunate enough to out-grow our tiny garage, re-branded, purchased incredible machinery and moved into a large workshop.
“We want to change the way the world sees furniture. Every space brings its own opportunity to create a timeless design while expressing your individuality through each piece.”
Christopher Leslie Bespoke has entered the Small Business of the Year category of the University of Staffordshire Business Awards.

inLIFE Design
Small Business of the Year entrant
University of Staffordshire Computing Science alumni David Whitehouse wanted a sustainable working space for his seven employees – so he commissioned a net zero, eco-friendly office in the grounds of his own home in the Staffordshire countryside.
Once inLIFE Lodge, the new home for his business inLIFE Design, was up and running in early 2024 he commissioned a media cabin for video, photography and podcasting which is powered solely by the sun and wind, has a recycled water toilet and a rooftop wildflower garden.
The founder and managing director of inLIFE, David graduated from University of Staffordshire in 2004 and worked with various blue-chip companies before setting up his own business in 2011.
He has offered numerous work placements to University of Staffordshire students and inLIFE’s head developer, Laura Bucknall, is a University of Staffordshire alumna.
Initially based in a home office, the business moved to Burntwood Business Park in 2015 and is now located in Chasetown.
David said: “My vision was to set a precedent for the office of the future. The goal was to seamlessly blend sustainability with cutting-edge technology.
“The new space features AI-powered automation, including individual presence sensors that adjust lighting, automated water irrigation, plug wattage measurement for energy efficiency and personalised staff lighting.
“The office even includes chickens that provide fresh eggs for the team and a zip line, fostering a truly eco-friendly and innovative work environment.”
InLife specialises in web design and digital marketing with clients ranging from Twycross Zoo and the Red Dwarf actor Danny John-Jules to locally-based plumbers and electricians.
David said the company’s USP is its sustainability and that the team look at SEO alongside development.
He added: “Post-covid most businesses in our sector went to home working but we wanted to keep that human element.”
David Whitehouse has entered the Alumni Business Person of the Year category of the University of Staffordshire Business Awards and inLIFE Design has been entered into the Small Business of the Year category.

Hallmark Manufacturing Ltd
Small Business of the Year entrant
Launched in November 2022, a Stoke-on-Trent manufacturing company already has 20 members of staff and is exporting to Europe.
Hallmark Manufacturing Ltd, based in Fenton, predominantly works with sheet metal but also has machining capabilities.
It works across sectors including electronics and defence, currently exports to Belgium and is set to export to France.
“We’re increasingly focussing on adding value for our customers,” said Commercial Director Mark Hall. “We can ship directly from us to the customers of our customers.
“Quality is at the forefront of all that we do. We don’t cut corners and we maintain high quality standards in everything that we do.
“We were very fortunate to have been visited by the then Stoke-on-Trent MP Jack Brereton at our premises in Fenton last June. Jack learnt about our progress and how we continue to manufacture high quality products for our valued customers.
“It was also a great opportunity to discuss some of the challenges we have faced and continue to face, but also some of our successes and our exciting future plans.
“Since Hallmark was founded we have been passionate about the company and believe this inspires those that work here. It’s in our DNA.
“Above all else we are passionate about great service and this provides us with a strong and compelling drive to serve our customers to the best of our ability, to form bonds that will stand the test of time.”
Hallmark Manufacturing Ltd has entered the Small Business of the Year category of the University of Staffordshire Business Awards 2025.