Lindsay Mitchell is the founder and driving force behind Stoke-on-Trent based Xpert Recruitment Solutions Ltd, which she has grown to have a £1.75 million annual turnover.

Her passion for recruitment began in 1997 when she started her career as an apprentice in Stoke-on-Trent. From the outset she recognised that recruitment is about far more than filling vacancies, it is about changing lives, creating opportunities and building lasting relationships.

This belief has remained at the heart of her approach throughout her career and has become the foundation of Xpert Recruitment Solutions.

Her business is built on entrepreneurial vision, resilience and a genuine commitment to helping people achieve their potential.

After working for large national recruitment agencies Lindsay identified a significant gap in the market. She saw that many recruitment providers focused on transactions rather than relationships and recognised an opportunity to create a business that genuinely understood clients and candidates.

Her vision was further shaped by personal experience, having been made redundant twice. Rather than allowing these setbacks to define her, Lindsay used them to strengthen her understanding of the challenges faced by jobseekers and to create a recruitment business built on empathy, support and trust.

Recognising that many individuals in Stoke-on-Trent had spent years working within the same industries and often lacked awareness of wider career opportunities, Lindsay developed a service that goes beyond recruitment. Xpert provides career advice, CV support, interview preparation and confidence-building, helping candidates navigate career changes and secure long-term employment. This commitment to supporting people has become a defining feature of the business and a key differentiator in the marketplace.

Under Lindsay’s leadership, Xpert has achieved consistent and sustainable growth. Turnover has increased to £1.75 million over the past four years, demonstrating the strength of the business model, long-standing client relationships and the company’s ability to adapt to changing market conditions.

Growth has been driven by a partnership-led approach, positioning Xpert as a trusted extension of its clients’ businesses rather than a transactional supplier.

Over the next three years, Xpert Recruitment Solutions aims to exceed £2 million turnover, expand its workforce from seven to 10 employees, successfully establish its care division and continue investing in technology, training and customer experience.

Lindsay has entered the Entrepreneur of the Year category of University of Staffordshire Business Awards.