Category criteria

• This category will recognise any business, team or individual that can demonstrate a significant positive impact in making their city centre or local high street more vibrant, welcoming or sustainable.
• The judges will recognise and reward initiatives to create high street jobs, attract local residents and visitors, revitalise the public realm, or help with profile raising.
• The judges will also look for impactful measures which have helped high streets to become clean, green, mixed-used spaces.