High Street Impact and Young Business Person of the Year entrant – Jake Burgess and Castle Artisan Events
Jake Burgess was just 19 years old when he co-founded a business that’s helping to transform high streets around the region.
Four years later Castle Artisan Events stages regular markets in Newcastle-under-Lyme, has expanded into Stoke-on-Trent City Centre and Nantwich and is now lining up other town centre locations.
Now aged 23, Jake, from May Bank in Newcastle-under-Lyme, runs the business after initially devising the concept with his parents.
He has been nominated in the High Street Impact and Young Business Person of the Year categories of the Staffordshire University Business Awards by Sarah Allen from the PR company Shoestring.
Sarah said: “Jake’s motivation is deeply rooted in a genuine love for his hometown and its surrounding areas. His initiative is not just about providing a platform for local artisans; it’s about creating a community-centric space where the talents of local residents are celebrated, and the economic well-being of traditional high street businesses is enhanced.
“By focusing on local talent and businesses, Jake ensures that the benefits of the markets ripple through the local economy, reinforcing the importance of supporting and shopping local in an increasingly globalised world.
“Jake’s markets have also contributed to the aesthetic and environmental revitalisation of the high streets, with careful consideration given to the layout, design and operation of the markets to ensure they are clean and welcoming spaces for all.”
She added: “Jake Burgess’s impact on Staffordshire’s high streets is immeasurable. Through his leadership and community-focused initiatives, he has demonstrated an exemplary commitment to making our city centres and local high streets more vibrant, welcoming and sustainable.
“His work aligns perfectly with the criteria for the High Street Impact award, showcasing a successful model for revitalising public realms, creating high-street jobs, attracting local residents and visitors and raising the profile of the towns he collaborates with.”
The markets aim to benefit not only the artisans who display their work but also the brick-and-mortar businesses that line the streets. These businesses have witnessed a tangible uplift in customer engagement and sales on market days thanks in large part to the bustling atmosphere the market brings.
Castle Artisan Market has already won three community-led awards and has become a much-anticipated monthly tradition for residents and visitors alike.