The team at Longton Exchange has worked tirelessly to transform the shopping centre into a thriving, inclusive and welcoming destination that places people and purpose at its heart.

Led by Centre Manager Chris Ward supported by Tenant, Community Engagement and Marketing Manager Roz Ryan and a committed customer service team of four, the team has reimagined what a town centre shopping centre can be by balancing commercial growth with community care, creativity and connection.

Under Chris’s strategic leadership the team has united around a shared vision to make Longton Exchange a place where businesses flourish, communities feel welcome and opportunities are created.

The culture of the team is built on collaboration, compassion and innovation. Each member plays a vital role in ensuring the centre does not just function efficiently but that it evolves, engages and inspires.

Through a proactive leasing strategy and personalised support to tenants, the team has dramatically improved occupancy levels. Once-vacant units have been converted into thriving businesses, helping to reshape the high street’s identity and relevance.

Longton Exchange, located in one of Stoke-on-Trent’s six historic towns, had faced years of decline amid changing retail habits, economic challenges and underutilised town centre space.

When Chris took on the centre manager role he inherited an underperforming asset with low occupancy and waning public confidence. Instead of simply managing decline Chris set out to deliver meaningful transformation, reviving the retail core while restoring pride and possibility in Longton.

In just under three years Chris has breathed new life into Longton Exchange and, by extension, the high street itself. His ability to connect with traders, engage residents and collaborate with civic partners has created an environment where businesses can thrive and communities feel seen, heard and supported.

Longton Exchange has entered the High Street Impact and Team of the Year categories of University of Staffordshire Business Awards.