University of Staffordshire alumnus Jack Burton already owns and runs several businesses, but when walking through Stoke-on-Trent City Centre a vacant premises caught his eye and he was inspired to start another.

Jack is now the co-owner and Managing Director of nightlife venue Chameleon, in Trinity Street, which opened its doors in November 2024.

“Me and my business partner own a few businesses including a design consultancy, Flux Design and Innovation, and laser cutting businesses,” he said. “We were walking back from the Flux office, saw what would become the Chameleon premises and decided to give it a go.

“In just a few short months, Chameleon has become more than just a nightlife venue, it has become a vital part of the cultural heartbeat of Stoke-on-Trent. Situated in the heart of Hanley, we opened our doors with a clear vision, to breathe life back into the high street and to build a space that empowers community, creativity and safe socialising.

“We knew Stoke-on-Trent deserved more. For too long, nightlife and social venues have come and gone, often missing the mark when it comes to creating real, lasting impact. We didn’t want to be just another bar. We wanted to be a catalyst for change, a place that people could rely on, not just for a great night out, but for meaningful connection, opportunity and inspiration.

“From day one, we’ve prioritised transforming our section of Hanley into a welcoming, vibrant and engaging destination. Chameleon brings people back into the city centre with energy and consistency.

“With carefully thought-out opening hours and an ever-changing calendar of themed nights, activities and live events, we’re giving people a reason to return to the high street.”

Chameleon has entered the High Street Impact and Start-up Business of the Year categories of University of Staffordshire Business Awards.