Business in the Community nominee – JAGS Dance Academy

Business in the Community nominee – JAGS Dance Academy
Posted on 30.01.25
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Business in the Community nominee – JAGS Dance Academy

A Staffordshire dance school has been praised for boosting its pupils’ confidence and aspirations alongside their dancing skills.

Bradwell-based JAGS Dance Academy has been operating since 2015. It employs eight members of staff and works with more than 320 students.

Founder and owner Jessica Preston started JAGS when she was 21 years old. Fascinated by all forms of dance since she was three years old, she knew from a young age that she wanted to pursue dance full-time.

She said: “I’d noticed there were no street dance classes locally, so it was always something I wanted to set up. We rented out the local church with 12 students with the aim of growing. It’s safe to say that over the years we’ve done just that.”

“JAGS isn’t really about dance; it’s about bringing a community together and giving these children a sense of belonging. We are open to everybody.”

Martyn Irvine, whose two daughters both attend JAGS dance classes, said: “The classes have changed both of my daughters’ lives. As a result of the lockdowns, my youngest daughter was inherently shy and wouldn’t muster a conversation with anyone.

“With Jess’s guidance, she is now performing on stage in front of over 400 people and competing in dance competitions all over the country.”

JAGS Dance Academy has been nominated in the Business in the Community category of the University of Staffordshire Business Awards.

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