One of Europe’s leading commercial graphics and visual communications companies, which has its headquarters in Stoke-on-Trent, celebrated the highest-performing year for revenue and profit in 2025 in its near 100-year-history.

Aura Brand Solutions, which was founded in 1927, has an installation centre at Tunstall Trade Park and a marketing, customer service and project implementation base at Festival Park in Etruria.

It has a team of 134 staff serving more than 400 clients around Europe, including a number of global brands.

The company’s revenue and profit have both grown considerably over the past few years with the net profit margin increasing from 6.5% in 2024 to 13.9% in 2025.

A spokesman said: “Our focus has been to grow our main sectors and to maximise our commitment to exceptional service, the highest-quality printing, above-and-beyond sustainability solutions and industry-leading accreditations to prove ourselves as a business partner.

“We have focused on increasing our profit margin through investments in new technologies, streamlined production methods, reduced waste through technological advancements and reduced reliance on outsourced projects.

“One key area driving exceptional performance in 2025 was the number of tenders won. To improve our tender success rate we developed a process to increase personalisation in the entries.

“As our costs are usually higher than competitors we implemented video entries alongside tenders, with our sales team introducing the project and showcasing some of the ways we provide additional value. This has seen us beat competitors to large tender projects.”

Aura has a Charity Team that plans fundraising initiatives including raising £10,500 for Young Minds in 2025.

Aura Brand Solutions has entered the Business of the Year and Growth Award categories of University of Staffordshire Business Awards.