What began as a solo project for Ellina Pollitt during her time as a student at University of Staffordshire has turned into an award-winning, internationally-recognised jewellery brand.

Ellina, who co-designed the University’s mace, has had her designs featured in Vogue magazine, The Jeweller and recently had a multi-page feature about her work and career in the glossy French magazine Moevir.

Originally from Russia and now living in Biddulph, Ellina has exhibited at major national and international events such as Munich Jewellery Week, the Goldsmiths Fair and the Cluster Contemporary Jewellery Fair in London.

Her shortlisting for the 2024 NAJ Rising Star of the Year Award is a testament to the growing industry recognition her business is receiving.

She blends traditional jewellery-making techniques with cutting-edge technologies such as fibre laser cutting and powder coating.

Ellina joined University of Staffordshire in 2016 for a foundation year followed by a BA (Hons) in 3D Design (Jewellery) which she completed with First-Class Honours. She later returned to join the Peter Coates MSc in Entrepreneurship, which supported the development of her business.

She is a strong advocate of the transformational power of education and says she owes much of her current success to the support she has received during her time at University of Staffordshire.

“I appreciate so much everything that the University has done for me,” she said. “I wouldn’t have done it without all of the people at the University. I never thought I’d be where I am today with my own business, but the University has helped me.

“University of Staffordshire played a critical role in laying the foundation for the growth of my business. Through access to mentors, equipment, entrepreneurial guidance and a strong creative network I was able to go from student to award-winning business owner in a few short years.

“The skills, resilience and confidence I gained during my academic journey continue to drive me forward as I scale my brand and explore new avenues for growth.”

Ellina Pollitt has entered the Alumni Business Person of the Year, Growth, Entrepreneur of the Year and Small Business of the Year categories of University of Staffordshire Business Awards.