A 32 year old woman is transforming the way bathrooms are designed after launching a plumbing and heating company that uses 4D technology.

Beth Galletely set up Action Bathrooms, which she owns and runs with her husband Andy. Operating from their design studio in Blythe Bridge – customers can step into a virtual world to see exactly what their brand-new bathroom could look like in their interactive design theatre.

Using 4D technology similar to that seen in TV programmes like Grand Designs, customers wear virtual headsets to see their design first-hand. Beth was the driving force behind introducing the technology which allows customers to move around the room, turn taps on, open drawers and even stand in the shower.

Beth who says herself that she is working in what is traditionally seen as a man’s world, is always on hand to go the extra mile for customers by suggesting colour schemes and accessories as well as expert advice. She also ensures customers can visit the studio at a time to suit them, including offering appointments outside of working hours.

Action Heat Group, which Action Bathrooms is part of, was founded by the Meir Heath couple seven years ago. Predominantly focusing on plumbing, heating and boiler installation, the company now has a team of 18 subcontractors who work all over the country.

As well as overcoming the challenge of a flood which temporarily closed their Uttoxeter Road design study last year, Beth has overseen and led the repairs and refurbishment, relaunching the design studio this year.

Under Beth’s leadership and guidance, over the last year Action Bathrooms has also fully diversified into full luxury home renovations, including kitchen and bedrooms.

She said: “We pride ourselves on going the extra mile for our customers and providing enhanced levels of customer service – the design studio helps us do that. We’re doing very well and word has travelled fast but it’s important to us, that no matter how much we grow, we stay true to ourselves, keep our feet on the ground and continue to deliver a quality service that our customers know they can trust.

“We have seen real growth since opening the design studio and we find that, once someone has a bathroom done by us, when they need other work doing they automatically come to us for kitchen, bedroom and often full house renovations.

“Over the last 12 months we have been focussing on offering so much more than bathroom design and installation and with the fantastic team of tradespeople we work with Action Bathrooms is going from strength to strength.”

Andy said: “ I am a plumber by trade and much of my time is working on jobs with our other contractors. Beth’s leadership and businesses decisions are the driving force behind our success. She manages the team, coordinates jobs, leads our design function and our customer experience, which is second to none. Without her the business wouldn’t be as successful.

“The flood we had was a challenge but Beth took it in her stride and ensured that despite the difficult times we were facing, the business continued to grow, to the extent that we no longer just offer bathrooms but full house refurbishments and that is testament to her and our team.”

Beth Galletely has entered the Young Business Person of the Year category of University of Staffordshire Business Awards.