
Sky Rowley – Young Business Person of the Year nominee
Sky Rowley is just 16 years old but she has already founded her own ceramics business, PetalPots, which she runs alongside studying at Stoke-on-Trent College.
She is on track to achieve a distinction in her Level 3 Art and Design course and has secured a place at study Ceramic Art at University of the Arts London, which she will begin in September.
At 13, Sky moved away from mainstream schooling and continued her education through home learning for 18 months.
At the age of 15 she joined Stoke-on-Trent College, where a work experience placement became a key turning point.
During a visit to Valentine Clays, Sky met Managing Director Hannah Ault and master potter John French while observing a professional pottery demonstration. This provided a clear example of how creative skills can translate into a career or business, directly influencing her decision to pursue pottery further.
Sky returned to Valentine Clays to complete a five-week course with her mum, developing her technical skills and confidence. With support from her family, she continued practising at home, with her dad converting her childhood wendy house into a dedicated studio space.
Sky launched PetalPots on Instagram at the age of 15. She built up the confidence to attend her first market exhibition at Stoke Pride. She gradually expanded her product range while developing her understanding of how to run a business. She has reinvested part of her earnings into materials and equipment, enabling her to produce more than 600 items to date.
The registered small business specialises in handmade pottery, with a particular focus on detailed and decorative pieces, including miniature ceramics, trinket dishes, personalised items, and small giftware. All products are individually designed and created by Sky, with options for custom and commissioned work.
The brand has developed a strong identity around affordable, handcrafted items, often featuring delicate designs and personalised elements. Products are sold through Instagram, direct enquiries and local markets, with a growing catalogue.
As the founder, Sky manages all aspects of the business, including design, production, marketing, and sales. Her work demonstrates attention to detail and a willingness to experiment with different styles and products, allowing her to respond to customer demand and refine her offering over time.
Sky dedicates time outside of college to producing and preparing stock. She works in her studio most evenings and has expanded into using the garage as a storage and packing area.
She has been nominated in the Young Business Person of the Year category of University of Staffordshire Business Awards by the team at Stoke-on-Trent College.