Selina Rudzik is the Managing Director of Recruitment Robin Ltd, a Newcastle-under-Lyme based recruitment business she has developed into a practical, partnership-led solution to regional skills shortages.

Over the past three years Selina has evolved the business beyond traditional recruitment delivery, responding to a clear gap between employer demand and the availability of work-ready talent. She has repositioned Recruitment Robin to support longer-term workforce development, particularly through structured engagement with education providers and early careers programmes.

A key part of this approach has been the integration of T-Level pathways into employer recruitment strategies. Selina has worked with more than 50 local businesses to introduce structured student placements and has personally engaged more than 20 established clients in adopting this approach. This has helped businesses access early talent more consistently while strengthening long-term recruitment pipelines across engineering, digital and commercial sectors.

Alongside this, Selina has worked in partnership with Newcastle and Stafford Colleges Group (NSCG) to improve employer engagement practice. Drawing on her recruitment experience she has delivered CPD sessions for placement teams focused on employer prospecting and networking and has supported staff in developing stronger industry relationships through access to her professional network.

Selina has also contributed to wider workforce discussion within the region. At a recent HR forum she presented to local HR leaders on the challenges associated with hiring Gen Z and emerging Gen Alpha talent, including generational differences in workplace expectations and the adaptation required from both employers and young people entering unfamiliar work environments. This reflects her broader focus on addressing skills and cultural gaps within the labour market, not only through delivery but through employer engagement and discussion.

In addition to her client work, Selina directly supports early careers development within her own organisation, mentoring six T-Level students from disciplines including legal services, business management and marketing. These students are given structured workplace experience across recruitment operations, enabling them to contribute to live business activity while developing practical, transferable skills.

Selina Rudzik has entered the Entrepreneur of the Year category of University of Staffordshire Business Awards.